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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism #2020

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism By Thomas Frank The Conquest of Cool Business Culture Counterculture and the Rise of Hip Consumerism While the youth counterculture remains the most evocative and best remembered symbol of the cultural ferment of the s the revolution that shook American business during those boom years has gone
  • Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
  • Author: Thomas Frank
  • ISBN: 9780226260129
  • Page: 489
  • Format: Paperback
  • The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism By Thomas Frank While the youth counterculture remains the most evocative and best remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined and even anticipated by such unlikely allies as tWhile the youth counterculture remains the most evocative and best remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined and even anticipated by such unlikely allies as the advertising industry and the men s clothing business Thomas Frank is perhaps the most provocative young cultural critic of the moment Gerald Marzorati, New York Times Book Review An indispensable survival guide for any modern consumer Publishers Weekly, starred review Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy stuff, but that the process itself actually predated any actual counterculture to exploit Geoff Pevere, Toronto Globe and Mail The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto His voice is an exciting addition to the soporific public discourse of the late twentieth century T J Jackson Lears, In These Times An invaluable argument for anyone who has ever scoffed at hand me down counterculture from the 60s A spirited and exhaustive analysis of the era s advertising Brad Wieners, Wired Magazine Tom Frank is not only old fashioned, he s anti fashion, with a place in his heart for that ultimate social faux pas, leftist politics Roger Trilling, Details
    The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism By Thomas Frank
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      Published :2020-05-02T12:28:12+00:00

    About "Thomas Frank"

    1. Thomas Frank

      Thomas Frank is the author of Pity the Billionaire, The Wrecking Crew, and What s the Matter with Kansas A former columnist for The Wall Street Journal and Harper s, Frank is the founding editor of The Baffler and writes regularly for Salon He lives outside Washington, D.C.

    965 Comments

    1. This is a rare book where I had a hard time deciding between the academic and popular history categories Are the two mutually exclusive Maybe not in this case I let the publisher decide for me the University of Chicago Press is undeniably an academic publisher The author is probably best known as the editor of The Baffler, which is described on the back of the book as a cultural criticism journal His other accomplishments do seem confined to the area of journalism and commentary of current event [...]


    2. A friend recommended this to me when I was complaining that it s hard to find good books on post war advertising, and I m very glad he did I ve no interest at all in Frank s recent populist books, but this is the one that benefits from that populism it was a dissertation, and retains the mind numbing rigor needed by that form but it s very nicely written and filled with pleasing anecdotes that pull you through the dull bits The introduction, particularly, is a masterly statement of the way peopl [...]


    3. Una de las predicciones m s acertadas del Brave New World de Huxley fue la de imaginar una sociedad donde el desinter s por la publicidad es un rasgo de filiste smo C mo llegamos a esto En principio, un libro sobre la historia de la publicidad durante el momento fundacional de nuestros valores l ase lo que lo que se supone que debemos desear est en buenas condiciones de responder esa pregunta.Los primeros cap tulos de The Conquest of Cool, de hecho, son muy prometedores Nos invitan a ver la inte [...]


    4. This book is an advertising classic that describes how advertisers have taken what is cool which usually involves the trends of non conformity and rebellion and packaged it, and re sold it to the non conformists Perfect example Even hippies shop for clothes that suit their fancy, and at the beginning of the production line is managers that are picking apart the hippie psyche and marketing to that demographic This concept, which is refered to as co optation, is not the only topic that is breached [...]


    5. Matthew Weiner owes Thomas Frank some serious royalties, or if you haven t watched all 8 seasons of Mad Men and want the Cliff s Notes, just read this book.


    6. Five Key Points 1 Management and business capitalism in the 1960s underwent a counterculture revolution just as dramatic as that found in the streets Postwar American capitalism was hardly the unchanging and soulless machine imagined by countercultural leaders it was as dynamic a force in its own way as the revolutionary youth movements of the period, undertaking dramatic transformations 6 2 Book examines co option of counterculture by business, seeking to go beyond traditional vilification of i [...]


    7. finales de los ochenta el norteamericano John Fiske escribi dos libros sobre la cultura popular Understanding Popular Culture y Reading the Popular que Thomas Frank menciona en un par de ocasiones en su Conquista de lo cool y que me sorprendieron, hace unos a os, por su lectura de la apropiaci n de los objetos de consumo por parte de la cultura popular al tiempo que de la apropiaci n por parte del capitalismo de la cultura popular y la contracultura El tema que, en mi nebuloso recuerdo, mejor mo [...]


    8. Very important book for anyone who wants to look beyond the myth of the Sixties, especially the one that posits a counterculture in as the word implies deep opposition to the mainstream of American society Focusing on the advertising industry and the men s fashion industry, Frank tracks the rise of hip capitalism, which, often than not, anticipated and perhaps shaped rather than simply coopted the rebellious energies celebrated in the myth His central point is an important one the advertising i [...]


    9. When and how did advertising become so hip and snarky How is it that so many symbols of 60s counterculture, which ostensibly eschewed consumerism, became co opted and used as tools by the advertising industry How did the ad agencies manage to take people s growing resentment of consumer society and harness it to create an acceleration of consumption What surprised me most was learning that feelings of disillusionment and even disgust with the mass society were becoming quite widespread by the ea [...]


    10. Throughout his book, Thomas Frank conveyed the idea that even through their rebellion, the youth of 1960s were bound to consumerism They couldn t escape consumerism, though they tried While conformity had been a bulwark of mass society, the 1960s meant an endless string of appeals to defy conformity, to rebel, to stand out , and to be one s self 137 This appealed to mankind as a whole, because it allowed them to essentially justify the consumption of goods while still retaining their individuali [...]


    11. A surprisingly obtuse effort from Thomas Frank The premise of this book is to challenge the notion that the counter culture of the 1960s was some kind of organic and pure force that was subsequently co opted by consumer culture Instead Frank argues that the counter culture was in some ways a product of changing advertising techniques that the values of the counter culture were pre figured by changes in advertising The Conquest of Cool s style is very academic and somewhat repetive What s , it is [...]


    12. Thomas Frank is one of my fave American liberals who isn t afraid to mount well reasoned, scathing attacks on both ends of the political spectrum when necessary Perhaps the only politics journo whose books I regularly turn to for political insight and consider money well spent Though this book isn t one of his political books, it s still very engaging in its argument for how the rebel sentiment perennially associated with the 1960s counterculture actually pre existed on the business production s [...]


    13. Really ambitious and interesting look at how the advertising agencies and fashion houses of the 1960s co opted parts of the counterculture In a few cases, advertising strategies even anticipated elements of counterculture aesthetics The material is breezy and colorful, especially when talking about the personalities at the big ad companies, but the book feels incomplete We learn only about a few ad firms and products in details Extra case studies would have been nice, especially since the append [...]


    14. Although the four star rating translates into I loved it, I m most comfortable with I liked it, though I don t think that three stars would be fair I really like Frank s thesis, but it seemed that he spent too much time describingt the various advertisements the book is supposed to analyze There is analysis, but I really wanted It seemed that Frank could have done much , perhaps examining the ways that the standard narrative of the rise of 60s youth culture actually came to be accepted I think [...]


    15. i haven t read this one in a while, but i passed it while browsing this site for new books to read and wanted to give it a nod, sort of as a thumbs up to the whole tom frank oeuvre i think the two books after this might be a bit stronger, but this one is excellent as well as someone who works in the ad industry, i found his first hand account of attending an account planning conference accurate and chilling also, i wanted to use this review to put in a plug for tom as a great polemical writer he [...]


    16. This, the first of Thomas Frank s many acclaimed books, takes on the cultural revolution of the sixties as peered through the lens of advertising, shows how advertising both helped to create and to co opt the youth movements and the rebellions in style, culture and politics, and he does so in a very unique and entertaining way Moving from the Organization Man of the 1950s with its gray flannel suits and conformity, Frank details the advertising explosion that accompanied America s first inkling [...]


    17. An interesting re examination of how advertising and the business world interacted with the youth culture movement of the 1960s in a way that is complex and nuanced than one might believe He makes a great argument with loads of examples It gets a little repetitive at times, as if the different chapters were published separately, and it is perhaps too academic in tone I would also liked to have seen analysis of how the concept of the 1960s have been recycled in the 1990s However, I really enjoy [...]


    18. This is a very detailed analysis of advertising trends in the USA in the 1960s Frank makes some interesting points against the standard Co Option theme which seem particularly valid with the early VW advertising Campaigns which seemed to predate and even suggest the rise of Counter Culture.However it does get bogged down in details in the middle and the ultimate thrust is a little lost You could probably skip some of the middle chapters and not really miss much The section on the rise of the Pea [...]


    19. One of those books that would probably work better as a long magazine article though the accretion of detail to demonstrate the thesis is impressive, there are times when one is tempted to say OK, I ll take your word for it In this case, all the examples are consistently entertaining, since the subject is 1960s advertising or, broadly, the transformation of advertising in the 1960s into what is still the predominant style, you know, the one you re too cool to be taken in by a livelier topic tha [...]


    20. One can get a much better distillation of the book s thesis in the newer Nation of Rebels by Joseph Heath and Andrew Potter or from Commodify Your Dissent a collection of columns from Frank s seminal journal of political cultural criticism The Baffler In columns, Thomas Frank is one of my all time favorite political observers, but in books he is often long winded and repetitive This is one of those times.


    21. I haven t read this in a few years, but it seemed relevant to the topic of authenticity If I remember correctly, the premise is that our current belief that advertising co opted 60s youth culture is not entirely accurate Frank argues and provides evidences that advertising influenced the culture of the 60s as much as it borrowed from that culture I found that idea fascinating and its made me think critically about how advertising shapes the way we think about ourselves.


    22. The phenomenon of how cool gets sold by advertisers has its roots in 1960s ad agencies like DDB, where Art Directors have guru status and the conformist scientific 1950s methodologies are rejected.The depressing result is that, in the end, it all gets co opted and re sold to people who don t know any better I enjoyed it, but there is lots of repetition within the case studies and some of the language is constipated than necessary.


    23. Hip consumerism is still consumerism, and those who drive consumerism know it even if they pretend not to in order to assimilate the counterculture Those who live creatively according to the carnivalesque either direct the counterculture if they re part of the dominant culture, or cut their own path if they re not It s very difficult to be and do the latter option today.


    24. I picked this up after reading a mention on a Mad Men post on Pandagon by a reviewer It s a great look at the changes in advertising during the 60s The first half focuses on ads of the 50s while the second half looks at the transition to hip, youth culture oriented ads.


    25. This book has been hugely influential for my research and perspective on the role of advertising in cultural developments It s a great, easy read and I highly recommend it to anyone interested in the back story behind what Mad Men portrayed of the give and take between business and popular culture in the 60s and early 70s.


    26. The Conquest of Cool is an analysis of the transformation of advertising from the 1950 s through the 1960 s as advertisers learned to co opt culture as a means of selling their products Frank is a very good writer whose other books I ve enjoyed Unfortunately I found the topic of this book so esoteric it was a bit difficult to relate to.


    27. Really brilliant and eye opening A primer on how the PR industry stakes out commercial territory and builds a series of brands into items we subconsciously associate with independence of mind and spirit Required reading.


    28. Enjoyed learning about the transition from the 1950 s organizational man advertising, to the 1960 s hip advertising I agree with Frank, since the 1960 s hip has always been in The automobile adverts were especially interesting.


    29. This book started with a pretty good premise and then quickly became boring He spent most of the book on minutia and never graduated to a larger thesis



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